Developing a distribution network for soft drinks in a fragmented market like Vietnam can be challenging, but there are several strategies that you can use to increase your reach and access to customers:
Identify key distribution channels: Research the different distribution channels that are available in the market, such as supermarkets, convenience stores, and restaurants, and determine which ones are the most appropriate for your products.
Establish relationships with key retailers: Build relationships with key retailers, such as supermarkets and convenience stores, and negotiate favorable terms for distributing your products.
Utilize distribution agents: Consider using distribution agents or wholesalers to help distribute your products to a wider range of retailers.
Develop a strong online presence: In today's digital age, it is important to have a strong online presence, especially in a market like Vietnam where e-commerce is growing rapidly. Consider setting up an online store and using social media to promote your products.
Partner with other companies: Consider partnering with other companies, such as beverage manufacturers or distributors, to expand your distribution network.
Invest in marketing and promotion: Use marketing and promotion to build brand awareness and drive demand for your products. This can include advertising, promotions, and partnerships with influencers or events.