Reputational damage may be claimed and recovered under Vietnamese law as a result of a breach of commercial contract
This is because Vietnamese law allows for the claiming of moral damages, including those caused by the infringement of reputation, as a result of a breach of contract
Reputational damage may be considered "actual and direct loss" under Vietnamese law if it is directly caused by the breaching party
While individuals may be able to claim for reputational damage, it is not clear if companies can do so as well
There is no specific guidance on how to assess reputational damage arising from a breach of contract in Vietnamese law, but the court may need to apply regulations on compensation for non-contractual damages by analogy.